FILE - In this Aug. 24, 2009, file photo New York Jets head coach Rex Ryan signals from the sidelines during a preseason NFL football game against the Baltimore Ravens  in Baltimore. Ryan is employing unorthodox strategy for Sunday's game, recording a message that was sent to every season-ticket holder. His plea is simple: He wants their help in making life "miserable" for Tom Brady(notes) and the Patriots.

Pick up the phone! Rex Ryan is calling, and he wants you. The coach of the New York Jets is using a bit of unorthodox strategy for Sunday's game, recording a 70-second message that was sent to every season-ticket holder. His plea is simple: He wants their help in making life "miserable" for Tom Brady and the Patriots.




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